drinkspaddle newsletter1 email

If you are unable to view this email properly please click here

		in this issue... • product index • drinkspaddle UK launch • dp glassware • sho(r)ts

Drinkspaddle to launch 'shot' tray

14 August 2009 \| Source: DK editorial team Original Work Ltd is to begin distributing the 'DrinksPaddle' shot glass tray. The group said late last week that it hopes to replicate growth of the shot tray market in the US. The shot market sector has exploded in recent years and reached unprecedented sales of £800m in the UK in 2008 with the sectors still expected to grow with new brands entering the market. The DrinksPaddle can handle from 6 to 12 shot glasses depending on the tray which has made these simple accessories so popular in the US.		Many bars have reported increases in sales as a result of their shot promotions using the trays, which has promoted further demand from the pub and club industry. The shot glass drinks tray concept reportedly evolved over many years to handle multiple shot glasses with ease on ships moving around on the high seas, avoiding trips back to the bar and reducing spillage. Due to the shape of the tray and its association with the sea, the name Drinks Paddle was born. For further information visit our web site www.drinkspaddle.com

sho(r)ts

Red Bull to launch Energy Shot drink in the UK

Red Bull is working on the launch strategy for its Energy Shot brand in the UK following its successful US debut last month.

The product is the latest in a series of brand extensions by the Austrian drinks company, following the introduction of Red Bull Cola last year and could herald a new era of innovation in the soft-drinks sector. David Goudge, managing director at innovation firm Brand Development, believes such activity in the energy-drinks market in the UK is timely. 'It is a way of giving consumers a wake-up in a discreet way, without them having to drink large volumes of liquid. If brands get it right, it will be quite fashionable,' he says.

This year it plans to spend about £2m on marketing the product, having already rolled out a TV campaign and sampling programme, both of which target 18- to 35-year-old men. Red Bull will therefore have to move quickly if it is to prevent Quick Energy's lead becoming unassailable.

A spokeswoman for the British Soft Drinks Association said: 'The UK food and drink market is active and fluid so there is always room for new products if they can appeal to consumers, but only the most successful products will survive.'

Excessive Drinking 'Harmful' -
Shock Revelation

A statement issued by a bunch of Harley Street Doctors earlier today sent shockwaves through the world's drinking fraternity.

The statement maintained that excessive drinking could result in extended periods of sporadic falling over, spilling of drinks on clothing, vomiting, getting locked out by the wife, dangerous driving, impaired speech, trying to sleep in inappropriate places, snoring and even sending random text messages - and those are just the initial effects!

"Yeah, I've had all of that," one drinker quipped, “do I need a doctor?”

All of which came as no surprise to this reporting team. We all know that excessive drinking is a bad thing, and we feel it is our duty to relate the facts to our readers. Job done, anyone fancy a drink?

Look out for our
Halloween offers and
our special ghoulish
home page from
24th October.

click here for our website or to email us

You have previously received emails from DrinksPaddle. To unsubscribe please click here.